You are in F/AS/T company.
F/AS/T: Forward-deployed AI Services and Tech
We show up on your site with experts. We build your custom layer with AI, in weeks not quarters. We run it all on a ready platform of best practices every company shares.
That's what a F/AS/T company is: all three layers of a working system, owned end to end.
One vendor, one accountable team — no seams.
Enterprise software dies at the seams
Every serious system today is assembled from three vendors — and the risk between them belongs to you.
Sells a license
The vendor is paid whether anyone uses it or not. Software that is bought is not software that is used — shelfware is a business model.
Sells hours
Paid by effort, they profit while the problem persists. Eighteen months later you own custom code nobody maintains.
Sells a deck
Recommendations without running code. The partner leaves before the system exists.
The SI blames the software. The vendor blames adoption. The consultant blamed both and left in March. A F/AS/T company owns all three layers — so the seams are our problem, not yours.
Three letters, three layers
Forward deployed
Our engineers work on your site, inside your operating rhythm — in the Monday review, not on a support ticket. They are accountable for the system being used and the outcome being real.
You pay a fixed fee per phase, for results delivered — not hours.
AI Services
The custom layer that makes the system yours — your metric definitions, your hierarchy, your workflows, your integrations — built with AI leverage on the platform base, never from scratch. What used to be a twelve-month systems-integration project is a ninety-day phase.
You pay for tokens used, passed through at cost — not seats.
Tech
The ready, out-of-the-box base: identity and permissions, org hierarchy, the metric layer, dashboards and drill-downs, connectors, audit. Best practices common to every company, built once, hardened with every engagement — so nobody pays us to reinvent them.
You pay an annual subscription, banded by users and data scope.
Together they compound: deployment discovers what's common, the platform absorbs it, the next build gets cheaper, the next deployment gets sharper.
One system, all your teams
Heartbeat isn't a finance tool or a sales tool. It's the operating layer under every function — so the numbers, the plan and the tools finally agree.
- Product
- Engineering
- Sales
- Marketing
- Finance
- People
- Legal
- Investors
Every team, one truth
Function-wise views on shared definitions — summaries for the glance, scorecards for the review, drill-downs to the last mile. The CFO, the field and your investors read the same number.
One plan, all teams
P&L, cashflow, projections and what-if scenarios on the same metric layer — so teams plan against live actuals, not against last month's deck.
The tools teams live in
Ticketing, worklogs, OKRs, hiring workflows, contract trackers — rebuilt on the same base where they leak time, so execution and reporting stop diverging.
Your operating numbers
You don't have a dashboard problem. You have a definition problem.
Five teams keep five definitions of the same metric, so no report is trusted and every review becomes an argument. Heartbeat defines every operating metric once, wires it to the systems you already run, and makes it drillable from the board number to a single branch — live, at every level of your hierarchy.
- National
- Zone
- Region
- Area
- Branch
- Field
One definition
Each metric has one formula, agreed with its owners, written down and enforced in code. Disagreements get settled once — not monthly, in meetings.
One owner
Every metric carries a name. Definitions with owners get maintained; definitions without owners drift back into five versions.
Full lineage
Every number traces back to the source system and the rows it came from. “Where did this figure come from?” gets an answer, not a shrug.
Versioned
Definitions change as the business changes. History stays — so last quarter's board pack still means what it meant when it was presented.
Reads from what you already run — core systems, ERP, CRM, HRMS, databases, spreadsheets. Lending stacks are where we've gone deepest so far.
Delivered, not licensed
Our engineers embed with your team, sit in the meetings you already run, and close the gap between buying a tool and running on it — phase by phase.
Executive dashboards
Metric definitions documented and agreed, core systems wired in, production dashboards with drill-down in front of leadership.
Rollout across the organisation
Role-based access for the wider team, people and hiring metrics added, existing internal tools reviewed.
Intelligence and planning
Plain-language questions answered by an AI layer, live plan-vs-actual, scenarios — forward-looking, not just retrospective.
Built for operational surface area
The pain doesn't scale with how modern a company is. It scales with branches, field teams and levels of hierarchy.
- Lenders & NBFCs
- Hospital chains
- Retail & QSR networks
- Logistics & field service
Forty people and one database? Metabase is enough — you don't need us yet. Heartbeat starts paying for itself when the org chart has levels.
Operators, not consultants
We're operators who have run national-scale companies — and sat in the leadership reviews staring at numbers we couldn't trust. Heartbeat is the system we wished we had.
See your numbers in it
A walkthrough is a working session, not a sales call. Bring one metric your teams disagree on — we'll show you what settling it looks like.