Built for operational surface area.
The pain doesn't scale with how modern a company is. It scales with branches, field teams and levels of hierarchy — the distance between the board number and the person who made it move.
Where the surface area lives
Lenders & NBFCs
Portfolio, sourcing funnels, collections and PAR — from head office down to the last branch, on numbers everyone signs off.
Hospital & clinic chains
Occupancy, throughput, revenue and staffing across every unit — comparable, ranked, and current.
Retail & QSR networks
Store-level sales, conversion and stock against plan — without a two-week lag through regional spreadsheets.
Logistics & field service
Utilisation, SLAs and cost-to-serve across hubs and territories, drillable to the individual route or agent.
Forty people and one database? Metabase is enough — you don't need us yet. Heartbeat starts paying for itself when the org chart has levels.
In production
One engagement, told straight. We'll print outcomes here when they're measured and the client has signed off — not before.
A listed Indian lender
A national network — zones, regions, areas, branches, and field units below them — with thousands of people between the CEO and the customer. Name shared in conversation with their permission, not on the web.
Numbers nobody could stand on
Reporting assembled by hand every month. Definitions contested between functions — sourcing, processing, collections each counting differently. Below the regional level, performance was effectively invisible until someone asked for a special cut.
All three letters in one contract
Phase 1: core metrics defined, documented and signed off — portfolio, onboarding and conversion funnels, loan processing, collections — and executive dashboards drillable from the national figure to the last field unit. Phase 2: role-based rollout across the organisation, people and hiring metrics, a review of field tooling. Phase 3: an AI layer over the governed metrics and live business planning.
Live and expanding
In production with leadership today, phased engagement underway. Engineers embedded, definitions holding, and the monthly argument about whose number is right — retired.
Want to be the named case study in your sector? Early engagements get disproportionate attention — that's the honest trade.
See your numbers in it
A walkthrough is a working session, not a sales call. Bring one metric your teams disagree on — we'll show you what settling it looks like.